College spring breakers, it’s time to start your engines. Del Monte, the colossal producer of fruits and vegetables, is out to spring clean a spring breaker’s appetite and bring awareness to wholesome food and healthy eating. Del Monte is sponsoring “Beach, Bash, Dash”, taking place in Daytona Beach for spring breakers. The contest, an obstacle course, will be sure to get any fun seeker to dip, jump and flip for amazing prizes Del Monte is willing to offer.
Taking place at the Plaza Resort in Daytona Beach, Florida, the dates are March 6-8 and once again on March 11-13. The contest will begin at 12 noon and will terminate approximately 4PM.
Fruity names of games and challenges include:
- Fruit Loops
- Puzzle Dig
- Pit Fall
Del Monte came up with the idea after a Oregon State University study revealed that young adults are not obtaining the nutrition they need to remain healthy. The Oregon State study claims that students are not taking in at least 5 fruits and vegetables a day. According to the study, students skip meals, which causes them to lose out on daily nutrients. The study revealed that both males and females take in more fat than needed. 30 percent of calories are fat calories. Female results showed very little fiber in their diets while males showed, at the most, only 5 servings of fruits and vegetables per week. The study, authored by Oregon State alumni Ben Li and co-authored by Assistant Professor Vicki Ebbeck, concludes that health is being neglected during college years.
Del Monte is kicking off their contest with a sweepstakes, offering the winner a round trip ticket to and from Daytona Beach, Florida plus a 5 night stay, super sweet give-aways and $200 spending cash. The winner also can have 2 friends to tag along.
Spring break is nothing new to most of us. While the first spring break may have initiated in Fort Lauderdale, Florida, Daytona Beach has been a spring break mecca for college students hungry for a little fun in the sun. Spring break has continually been on the brink of a raunchy reputation for the past three decades with American Medical Association putting out warnings on binge drinking, perilous sexual conduct and unpredictable behaviors. Del Monte can make a huge impact on young adults and it is companies this size that have the power and money to influence wholesome nutrition. The big question is can it actually happen or will the fruit just end up with an umbrella in one of those fruity adult beverages?
“A Brief History of Spring Break”; Time Magazine; March 2009
“Students Not Eating Enough;” Oregon State University
“Prize and Healthy Food at Del Monte’s Spring Break; producenews.com