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January 4, 2010 The Daily Show with Jon Stewart
A common New Year's Resolution is to lose weight.
In a January 4th interview on the Daily Show, Author Michael Pollen promoted his new book Food Rules: An Eater's Manual where he emphasizes the extra cost of eating "cheap" foods.
What are "cheap" foods? They are processed foods that tend to be more convenient than foods people prepare themselves. In most cases, convenience costs more, but today's American lifestyle has reduced the cost, making easier also cheaper in the short term.
But what is all of this doing to the average American body? It's causing obesity, a steep rise in diabetes, increasing heart disease and possibly stimulating more cancer than ever. In the long run, cheaper eating leads to more expenses we don’t think about as a result of the many problems our bodies suffer by eating junk, including, but not limited to over-the -counter medications or prescriptions, doctors’ visits, and costly tests that don’t always tell us what’s wrong.
In this time of recession, eating healthy is expensive. After all, farmers do not offer coupons for fresh fruit and vegetables. Preparing meals can be time consuming. Cheap and easy is the way to go.
Or is it? There was a time when the saying “you are what you eat” was popular, but no one says it anymore because then they would be called “cheap and easy”. But, in truth, that is what Americans have become.
To make 2010 a healthier year, every American can do their part by eating a little bit better and boycotting “cheap” foods. In time, demand can cause a decrease in the cost of whole foods while, maybe decreasing health care costs at the same time, if Michael Pollan's theory proves correct.