The Women of the Arizona Chapter of Healthcare Financial Management Association held their inaugural conference Friday, December 6, 2013 in the Neely Center at the Phoenix Zoo.
The event was attended by well over 100 women leaders who gathered to engage in its theme, Here. Inspire. Learn. Connect. Several women speakers offered their expertise on a range of topics of interest to professional women.
While Darien Lewis, PHR, Sr Organization Development Specialist for Maricopa Integrated Health System spoke about the importance of understanding generational differences in the workplace. Her talk clarified the differences in values and motivations of the five distinct generations that are now working together. She offered concrete tips on how to relate more effectively with women in difference age groups and highlighted the gifts each of them bring to the workplace.
For example, when working with Traditionalists (born 1900 - 1945), honoring the chain of command and offering job security will be of importance to them. They tend to be loyal, hardworking, financially conservative and faithful to organizations.
For Baby Boomers, (born 1946 - 1964), who tend to be optimistic and competitive, showing respect and having face-to-face conversations is effective.
Gen Xers (born 1965 - 1980) witnessed skyrocketing divorce rates, are tech savvy and change jobs frequently in order to advance. They need colleagues to 'get to the point' and expect to have true work-life balance.
Millennials, Gen Y [Why?], (born 1981 - 1999) are eager to learn, enjoy questioning things and will likely have several career changes over their lifetime. They need to be challenged and appreciate autonomy at work.
Deb Miller, Chief Marketing Officer of Adreima, educated the women attendees on how to define their personal brand. She also made a great case for why having a personal brand even mattered. As an employee or small business owner with a limited budget, you may be thinking “I don’t need a brand”, “I don’t have a brand” or even “I can’t afford a brand”.
But you’d be wrong. You have a brand whether or not you’ve actively constructed one. Your brand is how OTHERS perceive you and the value (or lack there of) that you provide.
It’s critical that you take an active role in creating the impression you WANT
to have in the public domain.
There was also a panel of women leaders who explored the concepts brought to life in Sheryl Sandberg's book, Lean In about women and business and the will to lead. Panelist included Betsey Bayless, President Emeritus, Maricopa Integrated Health System, Denise Chamberlain, Corporate VP, Resource Management Cancer Treatment Centers of America and Connie Perez, FHFMA and President Adreima. Each shared her story of women and business including their personal career highs and mis-steps and lessons.
Participants engaged in small group discussions on topics including women and business, their own personal biases, biases witnessed in the workplace or classroom and examples of attempts made to correct issues that had occurred.
The conference concluded with a talk by author of Living Beautiful Inside and Out, Dr. Hilda Villaverde, Owner Pluma Designs. In addition to sharing lessons from her life, she also provided valuable tips on how to make healthy decisions about haircare products by reading labels carefully and avoiding products containing petroleum, ammonia, paraffin and alcohol.
Women left the day, uplifted, informed, more connected and eagerly anticipating the 2nd annual conference next year.