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Head of CBS Daytime proud of ‘Y&R’ growth: Soaps are a marathon, not a race

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At a time when there are only four daytime soap operas on the three major networks, Angelica McDaniel, the head of CBS Daytime, is proud of the growth “Young and the Restless” has made over the past several years.

In response to a tweet on Feb. 13 about the decline in ratings following the exits of Billy Miller and Michael Muhney, McDaniel’s said that “soaps area marathon, not a race” and she is proud of the “yr to yr growth.” Angelica McDaniel also pointed out that “week to week everyone fluctuates” and that “annual growth of one million viewers after everyone said soaps were dying #incredible.”

The initial tweet to Angelica McDaniel was from @YnR321 and stated:

“@YandR_CBS not releasing Ratings for the week of Feb 3-7 2014. Seems fishy!! @AngelicaMcD @CBSDaytime @SteveKentSony.”

“The Young and the Restless” posted its highest ratings in six years the week that the final scenes with Billy Miller and Michael Muhney aired. The ratings recorded for the week of Feb. 3 through Feb. 7 showed a drop in viewership for “The Young and the Restless” of 244,000. Despite the loss of 244,000 viewers “Young and the Restless” still had more than five million viewers. The ratings also show that “Young and the Restless” gained 718,000 viewers from the same time period the previous year.

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©Rachael Monaco All Rights Reserved. No part of this article may be reproduced without prior permissions from the author. The first two sentences may be reposted with a link back to the original article.

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