The National Basketball Association’s Atlanta Hawks and National Hockey League’s Atlanta Thrashers announced today a new multi-year partnership with Skyview Networks to serve as Official Radio Network Provider. Skyview, an integrated professional sports broadcast company specializing in play-by-play broadcast systems, will provide satellite distribution for radio, wise satellite receivers and Live Read Management Service to the Atlanta Hawks and Atlanta Thrashers Radio Networks.
”The opportunity to provide Hawks and Thrashers game broadcasts with even more of our fans across the country and around the world is very exciting for us,” said Tracy White, Senior Vice President, Sales and Marketing, and Chief Sales Officer for the Atlanta Hawks and Atlanta Thrashers. “The Hawks and Thrashers are not only regional brands, but national and international brands as well, and Skyview’s extensive radio distribution capabilities will enable us to continue to build both teams’ followings.”
In September 2010, Skyview began deploying next generation smart receivers across the Atlanta Hawks and Atlanta Thrashers Radio Networks. With this distribution technology, the two teams will have full disclosure of broadcast quality across their networks and have the ability to offer ad-regionalization (ability to air multiple versions of the same spot simultaneously across the network) to advertising clients. In addition, the technology provides network affiliates the flexibility to time shift broadcasts to fit their format and the security of a back up streaming audio feed. Also included in the contract is Skyview’s Live Read Management Service that will capture on-air advertiser mentions of the Atlanta Hawks and Atlanta Thrashers game broadcasts.
“We are pleased to expand our presence in Atlanta with premiere teams like the Atlanta Hawks and the Atlanta Thrashers,” said Ken Thiele, President of Skyview Networks. “I am confident our systems will provide the reliability and flexibility that play-by-play broadcast requires, and the added value of ad-regionalization that advertisers seek. We look forward to many exciting seasons working together.”
About Skyview Networks
Skyview Networks currently provides the broadcast services for over 40 professional and collegiate sports organizations and produces and delivers Arizona and California Headline News. Founded in 1995, Skyview is based in Scottsdale, Arizona and focuses on providing broadcast network solutions to professional and collegiate sports and syndicated radio shows. Skyview’s services include satellite distribution, full network automation, affiliate relations, inventory management systems and advertising solutions for radio, television, print, signage and web. For more information, visit www.skyviewnetworks.com.
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