If like your LA Travel Diva Examiner, a trip to the Hawaiian Islands is in your summer travel plans, you're in for a surprise. Hawaiian Airlines is starting new interisland service on spiffed up aircrfaft designed to capture the Aloha spirit of the area.
Incorporating a kapa pattern to symbolize ancestry, family and transportation, the turboprop aircraft flown by Hawai‘i’s newest interisland operation when ‘Ohana by Hawaiian’ inaugurates service to Moloka‘i and Läna‘i this summer.
The name and brand identity of the new service, as well as the aircraft design by renowned artist and designer Sig Zane and his son Kuha‘o, were unveiled on Feb. 11, 2013, at Honolulu International Airport.
“The name ‘Ohana’ perfectly captures the idea behind this service and the role it will play in our community. This new service has always been about making it easier for friends and families throughout the islands and from overseas to share time together,” said Mark Dunkerley, President and CEO of Hawaiian Holdings, Inc. and its subsidiary Hawaiian Airlines. “Sig and Kuha‘o Zane’s design weaves the concept of family with symbols for heritage and transportation, acknowledging our proud history as the first company to connect our islands through flight.”
The Hilo-based designers used Hawaiian Airlines’ interisland route map as a basis for the design, and incorporated three kapa patterns: piko, representing ancestor and progeny; manu, representing both a bird in flight and the prow of a canoe, the traditional form of migration; and kalo, representing family.
‘Ohana by Hawaiian’, will provide daily service to Moloka‘i and Läna‘i starting this summer using 48-seat ATRA turboprop aircraft, said Hadden Watt, the operation’s managing director. The flights will be operated out of gates 49 and 50 at Honolulu International Airport by contractor Empire Airlines.
Reservations and sales for the new service will be handled by Hawaiian Airlines, allowing ‘Ohana by Hawaiian’ flights to integrate seamlessly into Hawaiian’s well-established route network. The inflight service will also reflect the authentic local hospitality that distinguishes Hawaiian Airlines as the premier air carrier to Hawai‘i.