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Hashtags are saying what is popular for the Winter Olympic Games

Norway sweep the ice while playing Great Britain during the Curling at Ice Cube Curling Center on day 11 of the 2014 Sochi Winter Olympics on February 18, 2014 in Sochi, Russia.
Norway sweep the ice while playing Great Britain during the Curling at Ice Cube Curling Center on day 11 of the 2014 Sochi Winter Olympics on February 18, 2014 in Sochi, Russia.
Photo by Matthew Stockman/Getty Images

One of the ways to see what is trending in regards to interest in the Sochi Winter Olympics is to search social media. Hashtracking Inc., which provides real-time hashtag and cashtag tracking for subscribers, is sharing live data on hundreds of Olympic-related hashtags that the company has been tracking since the start of the 2014 Winter Olympic Games in Sochi.

The trends they have found so far:

  • Hashtag Hijacking: Hashtracking is following McDonalds hijacked #CheersToSochi Hashtag as well as the #LGBT hashtag, associated with the hashtag's activist takeover.
  • Hashtag Humor: Hashtags have provided comic relief throughout the games, as evidenced by the popular #OlympicPickupLines, #OlympicMovies and #SochiToilet Hashtags
  • Political Hashtags: Commentary on #Putin and #Russia and #SochiProblems hashtags have highlighted regional tensions
  • Virtual Spectatorship: Individual sporting event and ceremony hashtags like #OpeningCeremony, #SlopeStyle, #FigureSkating and dozens more invite second screen viewers to experience the Olympics in real-time from anywhere.
  • Social Media Team Pride: From Canada's #WeAreWinter to The US Team's #GoTeamUSA slogan, Olympians are vocal online. Practically every nation participating is sharing their pride via team tagged tweets.
  • Athletes working social platforms as well as Olympic podiums: Hashtags like #TeamTucker have sought to find dates for a lovelorn Olympian. Other athletes are using celebrity to save stray #SochiDogs. Fans & athletes seek to support a Lebanese Olympian and make a political point, via #StripForJackie

Hashtracking will be keeping tabs on and offering free access to all 400+ hashtags they are following via their Winter Olympics Super Tag Leader board located at https://www.hashtracking.com/events/olympics/. So far the leader board shows the most active to be: #sochi2014, #sochi, #olympics2014, #teamusa, #sochiproblems, and #openingceremony. Top event is #curling with #usahockey being very popular in specific country sport although probably not in Russia.