One of the ways to see what is trending in regards to interest in the Sochi Winter Olympics is to search social media. Hashtracking Inc., which provides real-time hashtag and cashtag tracking for subscribers, is sharing live data on hundreds of Olympic-related hashtags that the company has been tracking since the start of the 2014 Winter Olympic Games in Sochi.
The trends they have found so far:
- Hashtag Hijacking: Hashtracking is following McDonalds hijacked #CheersToSochi Hashtag as well as the #LGBT hashtag, associated with the hashtag's activist takeover.
- Hashtag Humor: Hashtags have provided comic relief throughout the games, as evidenced by the popular #OlympicPickupLines, #OlympicMovies and #SochiToilet Hashtags
- Political Hashtags: Commentary on #Putin and #Russia and #SochiProblems hashtags have highlighted regional tensions
- Virtual Spectatorship: Individual sporting event and ceremony hashtags like #OpeningCeremony, #SlopeStyle, #FigureSkating and dozens more invite second screen viewers to experience the Olympics in real-time from anywhere.
- Social Media Team Pride: From Canada's #WeAreWinter to The US Team's #GoTeamUSA slogan, Olympians are vocal online. Practically every nation participating is sharing their pride via team tagged tweets.
- Athletes working social platforms as well as Olympic podiums: Hashtags like #TeamTucker have sought to find dates for a lovelorn Olympian. Other athletes are using celebrity to save stray #SochiDogs. Fans & athletes seek to support a Lebanese Olympian and make a political point, via #StripForJackie
Hashtracking will be keeping tabs on and offering free access to all 400+ hashtags they are following via their Winter Olympics Super Tag Leader board located at https://www.hashtracking.com/events/olympics/. So far the leader board shows the most active to be: #sochi2014, #sochi, #olympics2014, #teamusa, #sochiproblems, and #openingceremony. Top event is #curling with #usahockey being very popular in specific country sport although probably not in Russia.