Skip to main content

Has The 3D Movie Craze Gone Too Far?

Well, I'll answer that question right off the bat: Yes it has. Even before the moronic Avatar in 3D, audiences were lapping up such animated fare as Cloudy With A Chance of Meatballs and Monsters vs. Aliens.

Jay Chou as Kato in "The Green Hornet"
Sony Pictures Entertainment

And now, Hollywood is running wild with 3D movies. This week, it was announced that Oscar winner Michel Gondry's adaptation of The Green Hornet was going to be delayed once more (pushing it til January 2011)--this time so that it could get the 3D treatment.

This is nothing new.

Earlier this month, the silly remake of Clash of the Titans opened to big numbers, largely due to marketing ads boasting the film to be in 3D. It's not. Like Tim Burton's Alice In Wonderland, Titans was not shot with 3D cameras. Instead, after the fact, it was decided by studio execs to be put through a sort of '3D rendering' which gave the illusion of 3D on the big screens. It's cinematic cheating and worse, it's consumer theft. Theatres are still charging obscene 3D ticket prices for a film that is essentially fake 3D. Gondry's Green Hornet is one of the latest additions.

So what does it all mean? Is 3D the devil? Not necessarily. If placed in the hands of a brilliant director it could serve the story. For instance, Martin Scorsese is filming a movie in London this summer in 3D. That should be interesting. And 2011 has the Steven Spielberg 3D motion capture film Tintin.

But what Hollywood needs to do is reevaluate its 3D structure. It needs to stop and say, "Wait, what films SHOULD  be told in 3D?" The current problem is that Hollywood is only asking, "How many more movies can we cash in on by rendering them to be 3D?!"

Until that turning point comes though, expect to see more disasters like Kenny Chesney: Summer in 3D.

Comments