It reads like an episode of “Grey’s Anatomy,” except the 3D makeup printer is not the fantasy of Shonda Rhimes, but the reality of Harvard Business School Graduate, Grace Choi. According to Yahoo! Shine on Thursday, Mink, the at-home 3D makeup printer, could be the downfall of the billion dollar beauty industry, but only if your under 25.
The popularity of 3D printing has advanced from plastics to makeup thanks to Mink, a New York-based company that manufactures a desktop printer, which can take any image and transform it into a “wearable color cosmetic.” The makeup printer debuted on Monday at the TechCrunch Disrupt New York event at the Manhattan Center.
Grace Choi demonstrated how the 3D makeup printer works at the conference. The user selects a color from anywhere on the web or from a photograph taken on a smartphone, then with any color picker, finds the hex code. The code is then placed in a photo program such as Paint or Photoshop and printed into makeup from there.
The inventor of the 3D makeup printer believes most makeup, high-end to pharmacy beauty brands, originate from the same basic properties. Those “substrates” are what Choi used for Mink so that any image could be turned into “any type of makeup: from powders to creams to lipsticks.” According to Grace, she is “taking out the bullshit” that occurs with large beauty brands.
Big makeup companies take the pigment and the substrates and mix them together and then jack up the price. We do the same thing and let you get the makeup right in your own house.
No wonder her target is 13-21 year-olds. The BS she talks about are emollients and elixirs added to makeup for endurance and anti-aging benefits. These items could be found around the home or in health food stores, but would also elevate the cost of printing at home, even if the 3D makeup printer is affordable at approximately $200.
Choi hopes to get into the ear of “beauty bloggers and influencers” as the 3D makeup printer is aimed at do-it-yourselfers and consumers that require immediate satisfaction. According to the inventor, makeup consumers aren’t loyal to one particular brand anymore and instead crave convenience, which is the premise behind Mink. Pharmacy beauty brands limit the amount of available colors to the basics and companies such as Sephora offer a vaster selection at a greater price. The makeup printer promises an affordable option and access to any imaginable color. Because, green lipstick really complements all skin tones.
What this beauty professional envisions is a mess near the printer and an increase in clown faces on the streets. Visiting makeup counters and professional beauticians serve a purpose to advise on skin tone and proper color selection. Not all makeup colors work for all skin types, eye color and hair color. But for those interested, the Mink 3D makeup printer is scheduled to launch later this year.