Everyone, this is not a drill - we are now one step closer to being able to create our own professional-quality makeup at home. Grace Choi, a Harvard Business School graduate, has created a 3D printer, Mink, that allows anyone to print makeup at home by using colors straight off the internet.
"The makeup industry makes a whole lot of money on a whole lot of bulls---," said Choi at TechCrunch Disrupt's New York Conference this week, where she debuted the printer. "They charge a huge premium on something that tech provides for free. That one thing is color."
Choi says she wants to take out the middleman markups created by high-end beauty companies. “[Mink] gives you the selection of prestige, and combines it with the convenience of mass. As a matter of fact, I’m beating the selection of prestige, because I’m giving you the selection of the internet. And I’m beating the convenience of mass, because I’m giving you the convenience of your own freaking house."
To create the makeup, users use color picker with applications like Photoshop or Microsoft Paint to grab the Hex code of a shade they’d like to recreate. Then it's just a click of a button and it prints out anything from eyeshadows to lipsticks, creams, foundations and other items. According to Choi, the printers will use the same type of ink that makeup companies use and that it is FDA-approved.
As unbelievable as it sounds, it's all real. Mink is set to launch later this year and will be available for $300. The ink and other necessities will be "accessible.”
It's officially time to save all the spare pocket change you can.