This week on January 23rd, 2014 Universal Studios made a BIG announcement. They hosted an exclusive online web event to make the announcement today. Let's just say #DiagonAlley is now trending along with #WizardingWorld.
The event took place in a secret dark section of the world at Universal Studios and a few lucky regular theme park guests were invited in as a surprise AND boy were they surprised!
Never before has a theme park created a guest experience like this: you climb aboard the Hogwarts Express in Hogsmeade and moments later arrive at King’s Cross Station – where the wonders of London and Diagon Alley unfold before you. And it is all real.
With this summer’s opening of The Wizarding World of Harry Potter – Diagon Alley, Universal Orlando Resort and Warner Bros. Entertainment will bring even more of Harry Potter’s adventures to life inside a new, magnificently themed area that includes a revolutionary attraction experience, as well as all-new themed shops and dining.
The two companies today revealed first-ever details about the new area and the one-of-a-kind adventures it will offer the whole family. The spectacularly themed environment will double the size of the sweeping area already dedicated to Harry Potter’s adventures at Universal Orlando, expanding it across both Universal theme parks.
And – just like in the books and films – guests will be able to travel between the two areas aboard the iconic Hogwarts Express.
Universal Orlando launched a global phenomenon when it opened The Wizarding World of Harry Potter – Hogsmeade at its Islands of Adventure theme park in 2010. That area includes the iconic Hogwarts castle – which houses the groundbreaking Harry Potter and the Forbidden Journey attraction – and the village of Hogsmeade. The Wizarding World of Harry Potter – Diagon Alley will be located within Universal Orlando’s second theme park, Universal Studios, and will create new experiences based on the signature areas of London, Diagon Alley and Knockturn Alley.
Universal’s creative team has been working closely with Stuart Craig and the production team from the Harry Potter films to make the new area as authentic and spectacular as possible – just as it did with The Wizarding World of Harry Potter - Hogsmeade.
The vision for The Wizarding World of Harry Potter – Diagon Alley is unprecedented, with Universal Orlando creating the world’s first centrally themed, multi-park experience.
After arriving at King’s Cross Station aboard the Hogwarts Express, guests will pass through London and the iconic brick wall archway from the films into Diagon Alley – a bustling, wizarding hub within a Muggle city. There will be shops, dining experiences, and a new ride called Harry Potter and the Escape from Gringotts – a multi-sensory, multi-dimensional journey that will take theme park attractions to a new level.