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Harry Potter to get the 3D treatment

Blame Avatar. The massive success of the 3D blockbuster has studios scrambling with a way to compete. Enter Harry Potter.

Warner Bros has decided that the next installment of the franchise, the 2-part Harry Potter and the Deathly Hallows will be coming at us in 3D (an official announcement is expected shortly).

According to THR's Heat Vision Blog, each Harry Potter movie, which stars Daniel Radcliffe, Emma Watson and Rupert Grint, will cost around $5 million to convert to 3D, plus an additional $5 million for theater expenses including the special 3D glasses. Pennies for a film whose success is all but guaranteed.

Warners is also said to be currently toying with the idea of releasing the upcoming Clash of the Titans in 3D, with an official announcement expected by week's end.

For those of us who find 3D obnoxious, overrated, and a gimmick that seems to be taking the place of intelligent storytelling, the news isn't great. But hey, you can't fight commerce.

Harry Potter and the Deathly Hallows: Part I is due in theaters on November 19, 2010. Part II will arrive the following summer. Clash of the Titans opens April 2.