Harlequin Enterprises, whose Silhouette imprint published Nora Roberts’ early novels, has issued another of its annual "Romance Reports." The document, Harlequin Romance Report – 2012 Survey Results, released Feb. 9, 2012, reveals the views of 1500 single women in the U.S., aged 18-40, on the subject of romance and dating in the digital age.
Overall, the survey results rank health and wellness as the most important aspects of a woman’s life, followed in order by love, social life, work life and sex. Only 22% of the women surveyed, however, say they are satisfied with their love lives.
Defining romance as characterized by "thoughtfulness" (76%), "appreciation" (70%) and "intimacy" (67%), 56% of respondents claim not to experience this emotion in their daily lives. A large majority of women (84%) believed they will, however, find romance in the future.
Although 91% of women believe dating rules are more flexible now, 59% still think men should ask women for a date. Women also admit (56%) to continue to feel pressured by family or friends to be married or in a committed relationship.
Regarding social networks, 58% of women believe that technology has had a positive impact on their lives. 93 percent of respondents consider Facebook their preferred social network. 52 percent check out men on Facebook before a first date, and 67% claim to be more comfortable flirting with men via Facebook than at a bar.
Readers can find more details on this survey in two additional Harlequin publications. The State of the Union and Love Bytes each provide a graphic rendition of this data.
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