Hard Rock International, with locations from London to New York, Singapore and Dubai, has launched a new global loyalty program called “Hard Rock Rewards,” a unified guest affinity program it says is developed to “recognize and reward” Hard Rock’s dedicated guests with exclusive privileges when they stay and play at participating Cafes, Rock Shops, Hotels and Casinos worldwide (www.hardrockrewards.com).
With two levels of participation available, Hard Rock guests have the choice of joining Hard Rock Rewards for free, or upgrading to the VIP level of membership for exclusive perks and benefits fit for a rock-star. All new members have the chance to win Hard Rock experiences that include an all-expense paid trip to Hard Rock Hotel Orlando at Universal Studios theme park.
The Hard Rock Hotel Orlando is one of the city's most popular destinations, with guests getting easy access to the Islands of Adventure and Universale Studios parks. The Hard Rock Cafe at Universal's CityWalk also a popular spot, especially with families and rock music afficiandos.
“Hard Rock Rewards is the answer to the cry of our raving fans,” said John Galloway, chief marketing officer of Hard Rock International. “As a company that provides more than 79 million guest experiences each year across a rapidly growing network of venues in 60 countries, we’re thrilled to implement a program that allows us to truly support Hard Rock’s loyal fans on their journey around the world.”
Global customers can join Hard Rock Rewards by registering at a participating location or online at hardrockrewards.com.
Members who choose in the VIP Program get additional benefits for an annual fee of $24.95.
Those benefits include faster point accrual on qualified purchases, a Collector’s Club membership with access to Hard Rock’s global pin catalog that contains more than 44,000 iconic items, unlimited priority seating at participating Cafes, complimentary upgrades at participating Hotels, a VIP welcome gift with limited edition pin and designated membership to the Casino Players Club.
VIP members also have the opportunity to receive Milestone Rewards – an exclusive feature of the program, created to celebrate and recognize visits made to unique Hard Rock locations around the globe. All VIP members have the ability to earn commemorative Hard Rock collectibles in honor of each milestone reached, which can be tracked online through their personalized property map.