Santa Cruz, CA – After four years of soul-shaking, sold-out Winter Ball formals, Santa Cruz has a pretty good idea of what it means when San Francisco says ‘Hard French’. For one, it is an award-winning soul music dance party unlike any other event you’ve seen. According to the Hard French crew, five folks who have been throwing the event in SF since 2010, it means “focusing on a genuine experience through creativity, magic and the value of dancing your heart out to your favorite song.” It also means hard dancing and hard cruising with a wild mix of artists, performers, fashionistas and music aficionados. The crew’s monthly parties in SF consistently pack the patio at dive bar El Rio and its annual events attract thousands of fans each year. Case in point: this month Hard French reappears at the Santa Cruz Beach Boardwalk for the annual Winter Ball, a.k.a. the prom you never had with the people you wish you’d known in high school.
On Saturday, February 22nd Hard French Winter Ball returns to the Cocoanut Grove Ballroom on the Santa Cruz Beach Boardwalk. The 104-year old historic venue – once the site of the post-pageant Miss California Ball in 1924 – will play host to the Winter Ball’s yearly King and Queen Coronation, which honors community members who made a difference this year. SF’s legendary drag queens House of MORE! will take the stage for live performances featuring Juanita MORE!, Glamamore, Vivvyanne Forevermore and Dulce De Leche. Formal looks – tuxes, tulle, spangled jock straps alike -- will be immortalized by a Shot in the City photobooth, in front of a backdrop designed by nightlife art guru Xara Thustra. You can also expect Hard French Winter Ball’s staple crowd – a mix of Santa Cruz and SF fashion forward babes, nightlife personalities, and soul music lovers sweating it out on the dance floor to the best in all vinyl soul 45s from DJs Brown Amy and Carnita.
Hard French Winter Ball @ Cocoanut Grove
Saturday February 22nd, 2014
400 Beach St., Santa Cruz | 9pm-1am, 21+
$20, Limited tickets available exclusively at Pure Pleasure Shop in Santa Cruz, 204 Church St., (831) 466-9870
$25, Regular pre-sale ticket
$30, Day of event limited number of tickets available at the door
yr Hard French DJs Brown Amy & Carnita and the Jiggalicous Dance Babes
spinning 50s and 60s all vinyl soul music all night long
entertainment by San Francisco’s legendary House of MORE!
With performances by
Coronation of the Hard French King and Queen hosted by Lil Miss Hot Mess
Photobooth by Shot In The City, design by Xara Thustra.
What is Hard French?
Hard French is an outdoor daytime soul music dance party that sets out to modernize, takeover, revamp, trick out, revive, and do up the dance party experience. Their crew consists of producer Devon Devine, art directors Jorge P. and Tim T., and DJs Brown Amy and Carnita. The event brings a fresh perspective to the SF party scene – focusing on a genuine experience through creativity, magic and the value of dancing your heart out to your favorite song. Hard French was most recently awarded ‘Best Monthly Party’ from the California Music and Culture Association and also has ‘Best in SF’ awards from the SF Bay Guardian, SF Weekly and Asterisk Magazine.