Hallmark Channel announced today, August 18 that it has adopted “Happy,” a loveable rescue cat who will debut as Team Captain and ambassador during the network’s highly-anticipated return to the gridiron with Kitten Bowl II, premiering Su-purr Bowl Sunday 2015.
“Happy” will not only be the face of the Kitten Bowl franchise, but will also star in several of the network’s upcoming original movies, series, and specials. “Happy” will be the first of many on-screen cat and dog rescue animals joining the Crown Media family, as Hallmark Channel develops the talents of many shelter pets to star in upcoming original projects. The network’s family of pet celebrities is an expansion of the network’s evergreen advocacy initiative, Hallmark Channel’s Pet Project, which is devoted to celebrating pets, raising awareness of the plight of shelter animals across the country, and providing the public with key information and resources to help them adopt their next pet.
“Rescuing ‘Happy’ is the quintessential representation and extension of our brand, which is about celebrating life’s special moments with family and friends, sharing love, happiness and the joy a family pet brings,” said Bill Abbott, President & CEO, Crown Media Family Networks.
“‘Happy’ reminds us that with shelter pets it’s not about pedigree, it’s about family, and in addition to loving and caring for ‘Happy,’ we look forward to utilizing the cat as an ambassador and star-in-the-making to show the world what incredibly beautiful animals are available at your local shelter,” Abbott concluded.
Hallmark Channel adopted and will train “Happy” in partnership with Sarah Clifford, one of the finest and top animal trainers in entertainment. Clifford will prepare and work closely with “Happy” to ensure the cat’s safety and well-being during public appearances, starring roles, and Kitten Bowl II games.
“Happy” is the first of many furry co-stars to be announced that have been discovered and rescued from local and national animal shelters across the country. The pets will be housed, loved, trained, and cared for by the network, in partnership with Clifford, and will star in various upcoming original movies, series, and specials. Both Hallmark Channel and Hallmark Movies & Mysteries have featured animals in numerous original movies.
Upcoming films in which pets are featured include My Boyfriends’ Dogs, The Christmas Shepherd, The Nine Lives of Christmas, Debbie Macomber’s Mr. Miracle, and Signed, Sealed, Delivered for Christmas.