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Happy Socks launches underwear line

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Happy Socks is launching colorful designs with the new sock brand that featured first underwear models. The Happy Socks line includes three types of boxers, panties and briefs with six different prints and fifteen colors.

Owners Viktor and Mikael Soderlindh states "It is true that we said that the brand was exclusively a sock brand, but after five, almost six years now, we wanted to test another product," explained the two founders. "

Happy Socks will offer coordinated underwear ,socks as well as photos Happy Socks. The women's panties are priced at 12.95 euros, the boxer shorts at 19.95 euros and the sock-boxer boxed set at 29.90 euros.

Happy Sock will be promoting its match-match concept selling the new collection in its own stores. The Brand has plans of expansion which includes a store in Venice.

Happy Sock also will launch close to 50 pop up stores in prime locations and airports.