In February, Hannity's show took a 35 percent nosedive in the coveted 25-54 age demographic. Rachel Maddow beat Hannity that month. His ratings have since come back, but he doesn't like to talk about it.
PLAYBOY: Let’s move on. Fox News’s ratings are down, and your show in particular has taken a hit this year.
HANNITY: No, actually, our ratings are back up.
PLAYBOY: Your ratings were down 35 percent in February.
HANNITY: Well, from the year before, which was an election year.
PLAYBOY: Rachel Maddow has beaten you in your time slot.
HANNITY: Never! Not once!
PLAYBOY: She has in the key 25- to 54-year-old demographic.
HANNITY: But overall, we’re at double her ratings. You’ve got to be careful how you make these comparisons.