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Hanky Panky Launches Commerce Site!

In 1977 by Gale Epstein and Lida Orzeck founded the now flirtatious Hanky Panky. Important to the brand’s corporate culture, Hanky Panky remains one of the few prominent lingerie brands still manufactured in New York. The brand has set a new standard for thongs and continues its dedication to comfort, fit and quality.

Hanky Panky has reached a new outlet to get their sexy lace into your hands by launching www.hankypanky.com this past Friday. The site provides  web exclusive opportunities, such as lingerie customization and merchandise specials not available in the marketplace.

. Hanky Panky has been an internationally known creator of women’s lingerie, sleepwear and lingerie-inspired sportswear for over 30 years an. Lida Orzeck, Hanky Panky CEO says  “Now that the brand is established, it is important for us to focus on the specific needs of our customer and continue to build intimate relationships which the new site has been specifically designed to do. The site will also help disseminate important information about our brand, creating personal ties with the customer through initiatives such as our Green Mission and Made in New York ethics.”

The Hanky Panky site has innovative and user-friendly features creating a shopping experience true to the brand. You will be able to personalize your favorite pair of panties with Hanky Panky’s exclusive customization feature unavailable anywhere else. A ‘Wish List’ function will allow you to send a list of Hanky Panky favorites to a special someone, guaranteeing Santa will come through this year. Web exclusives will include: prints, styles and colors, as well as a user friendly sizing chart, celebrity fans, and a ‘Match Your Bra’ function to assist in picking out the perfect color of Hanky Panky undies to coordinate with any brand’s bra. Visit www.hankypanky.com and for more information, email glossitglamit@yahoo.com

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