Halo has been a widely beloved franchise since its inception in 2001 with Halo: Combat Evolved. In every iteration; Halo creators, Bungie, continued to inspire awe and they brilliantly captured the imagination of Halo fans worldwide with the games and supporting fiction that they gave the metaphorical 'okay' to.
That seemed to be the case until the final two games on their contract with Microsoft were made; Halo 3: ODST, which has sold 6.23 million copies and Halo: Reach which has sold 9.56 million copies (both as of May 17, 2014 according to VGChartz.com). The last two games under Bungie's watchful eye seemed to have dissolved gamer interest in Halo. An interest that was once so prominent and bold in multiple communities whether it be pro gamers, speedrunners, or just people looking to casually 'PWN' their unsuspecting friends. Halo was a guaranteed good time and 343 Industries had massive shoes to fill with their 2012 release of Halo 4.
Almost two years since its release, Halo 4 has been plagued with a steadily declining online population and a campaign that some would describe as 'too short' . The interest simply isn't there anymore with regards to Halo 4 and 343 Industries knows that their next entry into Halo, the recently announced 'Halo 5: Guardians' has to recapture what once made Halo the talk of the gaming community. They know this much though, Halo franchise director Frank O'Connor stated as much when he said 'We have a lot to learn. We made a lot of mistakes. We can do better, And we know this, and we will.' in a Halo bulletin posted to Halo Waypoint on January 9, 2013.
With the aforementioned Halo 5: Guardians, excitement sparked once again and social media was abuzz with theories and speculation about what a next-gen Halo would truly be like. This kind of reaction proves that the Halo franchise is not dead and fans are willing to come back to it; they just need a solid reason to.