Local and Online marketers should absolutely be preparing campaigns to cash in via a strong Halloween marketing campaign. You need to take advantage of the positive mood surrounding the Halloween holiday and give your marketing campaign a dose of Halloween spirit.
For your small business or nonprofit organization, Halloween is a great time or a real pain. And if you have done nothing to market your business during this holiday, then think about this statement from a recent Huffington Post article: At almost $7 billion in sales, Halloween is a frighteningly successful holiday -- second only to Christmas in consumer spending. But for fundraisers and small business, Halloween Costumes are still #1.
Crank up your Halloween marketing campaign to secure some part of that huge money pie.
Here are a few quick recommendations from the article on using Halloween marketing in your Nonprofit and of course your small business.
“Eight easy ways to get started with Halloween Marketing fundraisers”.
- Seasonal Halloween stores pop up everywhere. Find out which stores setup in your area from your local chamber or town hall and plan a fundraiser or partner in your small business
- Collect candy for the troops abroad.
- Collect food and coats for the poor and or the homeless.
- Pick a Halloween costume that reflects your cause or mission.
- Instead of asking for treats, think about requesting resources like food for those in need.
- What's stopping you from collecting money like UNICEF?
- Sponsor a Zombie walks. Zombie walks are live and growing and are everywhere.
- Focus on Cause marketing which is a partnership between a nonprofit and for-profit for mutual profit.
Also, hopefully you are already growing your small business and nonprofit online because according to Google, “one out of every five Halloween shoppers purchased from an online merchant they had never shopped with previously.” Sounds like you need to have an online presence and use it for Halloween.
And for local folks don't forget start your Halloween marketing by taking advantage of Halloween events in and around town.
- South Orange Halloween Festival, Thursday, October 31 from 4 – 6 p.m. in Spiotta Park and all over the Village Center.
- Maplewood Halloween Parade & Costume Contest from 3 to 6 p.m. from Maplewood Ave and Durand Road to Baker Street.
- Halloween holiday events in Newark - Friday, Saturday, Sunday and Monday Spooky Fun
And keep in mind that Halloween is for kids so click below to secure additional Halloween holiday marketing tips and gan an idea on what to with the kids after the holiday.