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Hallmarks of American contemporary culture: Paula Scher

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If you watch to Paula Scher’s speech in Great design is serious, not solemn, you may become the greatest artist in the world thanks to this video. You may completely disagree with Paula Scher, but if you become the greatest trying to disapprove her, it will be again because of her.

Paula Scher is the hallmatk of high culture in contemporary American culture based on public art. By nature American art is community art. It is a spirit of everydayness as an event to make you feel satisfied and happy to live.

Paula Scher brings the culture of wise art which is as wild as it should be and as disciplined as everybody would like to see it. Art is a bridge between the wild creativity and wise understanding, between wild approach and traditional standard. Paula Scher brings to American culture of later 20th – earlier 21st century the positive energy of being creative to be liked by many together with being active to be liked by yourself.

From the biography of Paula Scher:

During the course of her career Scher has been the recipient of hundreds of industry honors and awards. In 1998 she was named to the Art Directors Club Hall of Fame, and in 2000 she received the Chrysler Award for Innovation in Design. She has served on the national board of the American Institute of Graphic Arts (AIGA)and was president of its New York Chapter from 1998 to 2000. In 2001 she was awarded the profession's highest honor, the AIGA Medal, in recognition of her distinguished achievements and contributions to the field, and in 2006 she was awarded the Type Directors Club Medal. In 2012 she was honored with the Philadelphia Museum of Art's Design Collab Award, and in 2013 she received the National Design Award for Communication Design, presented by the Cooper-Hewitt, National Design Museum. Scher has been a member of the Alliance Graphique Internationale (AGI) since 1993 and was elected its president in 2009.

Scher holds a BFA from the Tyler School of Artand honorary doctorates from the Corcoran College of Art and Design, the Maryland Institute College of Art, and Moore College of Art and Design. She has lectured and exhibited all over the world She has served on the board of directors of The Public Theater, and in 2006 she was named to the Design Commission of the City of New York.

Her work has been exhibited all over the world and is represented in the permanent collections of the Museum of Modern Art and the Cooper-Hewitt National Design Museum in New York, the Library of Congress in Washington, D.C., the Philadelphia Museum of Art, the Denver Art Museum, the Victoria and Albert Museum, London, the Museum für Gestaltung Zürich, and the Bibliothèque nationale de France and theCentre Georges Pompidou in Paris. Her teaching career includes over two decades at the School of Visual Arts, along with positions at the Cooper Union, Yale University and the Tyler School of Art. She is the author of Make It Bigger (2002) and MAPS (2011), both published by Princeton Architectural Press.



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