As the Christmas season eases upon us, Hallmark has received criticism for a decision to edit the lyrics of “Deck the Halls” on one of their 2013 ornaments. As FOX News reported on October 31, the Kansas City based company decided to omit the word “gay” from the popular Christmas carol because the word has taken on new meanings.
The decision has put the company under fire for changing the original phrasing from “Don we now our gay apparel” to “Don we now our FUN apparel.” Although the company had what they consider an adequate reason for making the change, consumers feel it is insulting to the gay community. On their Facebook page, one post read:
“Hallmark is insinuating that gay people dress differently than anyone else. If I were gay, I would be more upset with that.”
There are many words that have different connotations and with the history of the song and the tradition behind it’s meaning, the change is seen as an unnecessary one and a change where Hallmark felt they were making a political statement.
In a statement by the company, they explain the history of the song and their intent in changing the lyrics:
“Today it has multiple meaning, which we thought could leave our intent open to misinterpretation. The trend of wearing festively decorated Christmas sweaters to parties is all fun, and this ornament is intended to play into that, so the planning team decided to say what we meant: “fun.” That’s the spirit we intended and the spirit in which we hope ornament buyers will take it.”
Although the company’s intention is understood it is also open for interpretation as many feel that rewriting the lyrics of the classic song for political correctness is going too far and have threatened to stop buying merchandise from the store. Others see the change as homophobic bias. In any event, Hallmark has not stated whether or not they will discontinue selling the ornament.
Do you feel Hallmark is going too far with the change?