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Hallmark Cards Unveils Mother's Day Greetings for Gay Moms

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Hallmark Cards have begun offering Mothers’ Day greeting cards for the children of lesbian parents. Today.com reports:

Hallmark Cards Inc. spokeswoman Kristi Ernsting said the company is offering two cards with same-sex sentiments this year: “One card ‘for two moms’ and one card ‘for my partner.’” They follow Hallmark’s new same-sex Valentine’s Day cards introduced this year, which Ernsting said “were well received.”

Industry trade group the Greeting Card Association said same-sex Mother’s Day cards are a sign of the times.

“With last year's Supreme Court ruling bolstering gay marriage, more companies are offering same-sex wedding cards, and we're likely to see an increase in same-sex cards for Mother's Day and Father's Day going forward,” director of communications Kathy Krassner said.

Greeting cards have become an interesting bellwether in the shifting public acceptance of same-sex couples and LGBT rights in general. In 2008, after California legalized same-sex marriage, Hallmark released several cards celebrating gay marriage (which the anti-gay American Family Association protested, of course).

In 2012, the Republican-owned chain Urban Outfitters came under fire after selling a card about ”a closet tranny.”

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