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Halekulani Corp. hires new ace communications director

Dara Lum brings years of experience with her to Halekulani
Photo provided by Halekulani Corporation

Dara Lum, one of the top public relations practitioners in Hawaii has been appointed communications director for Halekulani Corporation’s Halekulani and Waikiki Parc Hotel on Oahu, Hawaii. Formerly with McNeil Wilson Communications (where your LA Travel Diva Examiner worked with her on stories about the Islands, Lum will be responsible for all aspects of communications for the hotels and corporation, according to a press release announcement yesterday by Peter Shaindlin, COO of Halekulani Corporation.

"We are delighted to welcome Dara to our team," said Shaindlin. "Her extensive public relations experience in the hospitality and travel sector will assist in our continuing effort to share our legacy and reinforce our Halekulani brand." "I'm honored for this appointment to communicate the Halekulani brand worldwide," said Lum. "I'm thrilled for this opportunity and feel that my experience and expertise will reinforce Halekulani's legacy."

Halekulani Corporation owns and operates the uber upscale Halekulani and Waikiki Parc Hotel inHawaii. Halekulani represents a luxury hospitality legacy of unique and iconic proportions. Waikiki Parc Hotel, across a street from the Halekulani, was developed by Halekulani Corporation in 1987 following the successful reopening of Halekulani. The hotel offers affordable luxury in a chic and contemporary setting, and provides new guest experiences and gracious service, both hospitality hallmarks of the Halekulani brand.