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Hal Leonard's return to Toy Fair marked by 'instrument packs'

Music print publisher Hal Leonard Corp. returned to last month’s Toy Fair for the first time in quite a while.

Hal Leonard's Luke Estrom, left, and David Cywinski, at Toy Fair.
Jim Bessman

"Kid’s merchandise is a large world,” explained the Milwaukee-based company’s key accounts manager for the book trade David Cywinski. “We knew Toy Fair offered a window into it.”

Besides a broad selection of print music merchandise, Cywinski also showed some boxed “instrument pack” product, each made up of “starter” instruments and instructional materials.

There were three ukulele packs (Play Ukulele Today!, Hal Leonard Ukulele Starter Pack and Ukulele for Kids Starter Pack), also harmonica, recorder and mandolin sets; additionally, the ChordBuddy Jr. Guitar System comes with a half-size guitar, ChordBuddy Jr. chord device, guitar tuner and instructional materials including DVD and songbook.

On the songbook side, meanwhile, Hal Leonard can’t keep Frozen in stock, said Cywinski.

“It’s the most successful Disney movie we’ve seen in a very long time,” he added.

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