This year, over 550,000 people entered the Mercedes-Benz Superdome in New Orleans, Louisiana for the 20th Anniversary of the Essence Music Festival.
This festival is one of the largest events celebrating African Americans in the US and each year hundreds of thousands of people descend upon the city to attend this “Party with a purpose.”
Among the many big name vendors that show up at the festival each year such as McDonalds, Ford, Coca-Cola and Wal-Mart are very unique pop up stores in the popular French Quarters.
Among those pop up stores are some very unique opportunities for guests to address care problems and get their hands on very specific products from companies like Carol’s Daughters, Shea Moisture and Cover Girl.
This year, these companies offered some very unique experiences for their customers and guest of the festival including very chic atmospheres, hard to find products and celebrity serenades during their shopping experience.
In addition, these pop-up stores offered experience professionals, including Carol’s Daughter founder Lisa Price on hand to answer festival-goers questions about their individual hair care problems.
Festival-goer and long time Carol’s Daughter customer Michele Allen visited the store and she says, “I am natural and loves Carol’s daughter products and the store looked absolutely amazing!”
For several years Carol’s Daughters offers a pop up store at the festival to greet customers from around the world! This year they included a special meet and greet with founder Lisa Price as well as TV reality star and singer Trina Braxton.
This year, the slightly more economical Shea Moisture product line decided to get in on the fun and celebration of African American hair that graces the festival each year!
This product line came in with a BOOM offering special events on each day of the festival including upbeat socials like “Cocktails with Curlfriends.”
The festival boast on catering to African American professionals and it proved its commitment once again by including free mini make-up stations throughout the festival offering Cover Girl brand mini make-overs.
“I wanted to try some brighter colors to compliment what I was wearing and I loved them!
The girls [that applied her make-up] were so nice and we walked out with over 5 freebies including 2 mascaras, 2 colorlicious lip glosses and make-up remover!” says Essence Music Festival goer Mia-Liani Patterson who received one of the complementary make-overs at the festival that included mascara, eye shadow and Colorlicious gloss.
Sylvia Siler, who also received a make-over added, “It was wonderful! They took the time to discuss techniques and went over the samples they’d given us to try later!”
This year’s Essence Festival was headlined by Prince and included performance by Mary J. Blige, Jill Scott, Erykah Badu, Charlie Wilson, Trey Songz, Tamar Braxton and more!
The Essence Festival is held every year in New Orleans, Louisiana (except for in 2006, when it was held in Houston, Texas after Hurricane Katrina) during the 4th of July weekend. In 2015, the festival will be held July 2-5th.