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Hair Talk with John Van Houten: Exclusive Interview with B'IOTA Botanicals

B'IOTA Botanicals offers some of the greatest herbal products you will ever use on head, including hair growth restorative products.
Sarah Afshar

Are you looking to achieve natural hair growth? If so, than I think B'IOTA Botanicals has something for you. As a leading expert in herbal and skin care solutions, this internationally known brand offers some of the greatest hair restorative solutions you will discover. Recently, I caught up with John Van Houten, the General Manager of the North American branch of B'IOTA International. Here is what he had to say...

(Q) Hello John. How are you? Tell me a little more about the B’IOTA Botanicals brand...

B’IOTA Botanicals is a line of herbal shampoos, conditioner and leave in (topical) serum created to help women and men combat thinning-damaged hair. These products were researched, developed and created by the thinning hair experts at B’IOTA Laboratories. All of our hair care products are made with a breakthrough herbal formula called Herbal Complex B11 that brings new hope to those who are experiencing thinning-damaged hair.

Regular use of the products will help to maintain stronger, more resilient hair and provide faster growing, fuller and stronger, thicker looking hair! Our philosophy is simple. We are committed to marrying science with nature to create clinically tested, drug free, quality products that deliver on their promise and bring new hope to the millions of women and men experiencing thinning-damaged hair. We are dedicated to R&D with a team of 30 research scientists and doctors devoted to our mission. With a recent $50 million expansion, B’IOTA is now the third largest pharmaceutical-grade cosmetics manufacturing facility in Europe.

(Q) What is B’IOTA's mission? Tell me a little more about what your goals are...

Thinning hair and hair fall are a universal – and a very emotional – problem for many women and men. Our mission is to provide a cost effective, drug-free uncomplicated alternative to other products on the market. Our rich, herbal-based Shampoo, Conditioner and Advanced Herbal (leave-in) Serum are convenient, easy-to-use and less invasive solutions for those currently experiencing or who are concerned about thinning hair. It also does not require consumers to go outside their normal hair care routine; they can just shampoo and condition as usual.

(Q) Currently, what are your most popular products? Tell me a little more about your best sellers...

Our best selling products in the US are B’IOTA Botanicals Bioxsine Herbal Shampoo, Conditioner and Advanced Herbal Serum, all which have been clinically tested and shown to reduce hair fall and thinning by promoting faster-growing, stronger and thicker-looking hair. Our products are targeted to women and men who have weak, damaged and thinning hair. According to the American Academy of Dermatology, about 40 percent of women over the age of 40 experiences this problem; and a man has a 50 percent chance of experiencing hair loss by his 50th birthday.

(Q) What is Herbal Complex B11? Tell me a little more about this herbal complex...

B’IOTA Botanicals’ secret is in our exclusive ingredient herbal complex B11 – a unique, proprietary blend researched and developed over many years by the research scientists and doctors at B’IOTA Botanical Laboratories. This clinically tested combination includes herbal extracts with naturally occurring vitamins, minerals and essential fatty acids that help nourish the scalp to encourage stronger, thicker and fuller looking hair.

(Q) I know results will vary depending based on the individual, but I have to ask, how long does it take generally for people to notice real results?

Sarah, that’s exactly right. Everyone’s hair is different, so how fast you see results can vary from person-to-person. Because of how we affect the hair, some customers may begin to notice a difference after the first 45-60 days of use. However, with continued use over the next 3-to-6 months you will see the long-term benefits of our products – faster growing, fuller and stronger, thicker looking hair!

Your problem with thinning hair did not occur overnight, and the solution will need time to help correct it. The great news is, this product works! The only secret is that you need to use the product on a daily basis. If you currently are not washing your hair daily, of if you’re experiencing prolonged and serious hair fall, then we very much encourage you to add the B’IOTA BOTANICALS Advanced Herbal Serum to your daily routine until your hair has returned to its ideal state.

For faster and optimal results, it is best to use B’IOTA Botanicals Shampoo, Conditioner and Advanced Serum together. Of course, another benefit of our products is that you can also use them in conjunction with any other product you might be using for thinning hair without worrying about adverse interactions.

(Q) If someone is coloring their hair, can they use B’IOTA?

Yes, B’IOTA Botanicals is safe for color treated hair and coloring your hair will not affect how our product works. We do recommend that you use a natural, ammonia-free product. It is best to wait a day or two after coloring – to let your new color fully dry – before resuming use of B’IOTA BOTANICALS. The concern is more about the chemicals found in most colors and dyes and to ensure our product does not affect the coloring process.

(Q) Does this product work on all hair types? What about women of color?

Yes, absolutely. B’IOTA Botanicals products are perfectly suited for all hair types and textures! We know that all hair is not created equal, and likely neither is everyone’s hair care routine. For those who don’t wash their hair every day, our Advanced Herbal Serum is just what you need. A highly concentrated version of the active ingredient, Herbal Complex B11, which is found in our Shampoo and Conditioner, the Serum is applied directly to your scalp and is safe and gentle enough to be used daily without washing out.

The best way to describe the Serum is like an herbal tea. It has a light, clean herbal scent and it’s not greasy or filmy, so it doesn’t leave any residue or build up on your scalp. We’ve heard from our African-American customers, who don’t wash their hair every day because of the time consuming styling process, that our leave-in Serum is their “go-to” day-to-day product. Additionally, women who make trips to the salon to get their hair done on a regular basis often bring our Herbal Shampoo and Conditioner for their stylist to use; while using the Serum in between appointments.

(Q) Do you test on animals? What is your stance on animal testing?

No, B’IOTA does not test any of our products on animals. B’IOTA products are tested on human volunteers, not animals, which means we can ensure and say with certainty that our products are reliable and effective for even the most sensitive skin type.

(Q) When men and women approach you and say, "Your products I have not only changed the way that I look and feel, but my life." How does this kind of feedback and testimonial make you feel?

The problem with thinning hair is not always what’s visible. For women, especially, it's how it rocks their self-esteem. For women, who put so much emotional value on their hair, it can be absolutely devastating for their self-image and emotional well-being. But don’t be fooled, men are also emotionally impacted by thinning hair. He may start to feel less masculine, and then there is the awareness that he’s getting older.

For people who don’t know or haven’t yet experienced thinning hair, we might just be a shampoo. But, for the thousands of women and men going through it or seeing someone they care for experiencing thinning hair, we give them hope. Actually, we give them more than just hope - we provide them a practical and proven solution for their thinning hair, even before it becomes problematic.

(Q) For all of those hair enthusiasts and lovers reading this interview, what would you like them to know? What is next for B’IOTA?

Sarah, we are currently in the process of launching an entire line of Proactive Herbal Care shampoos and conditioners. These products are intended to address the earliest signs of thinning-damaged hair, before a problem has fully developed. Our specially blended formulas contain our exclusive active ingredient, Herbal Complex B11, as well as other key beauty enhancing ingredients to allow consumers to address their thinning-damaged concerns earlier, but not at the sacrifice of their beauty needs. The line includes products addressing Daily Care Color Preserve, Repairing, Moisturizing, and Smoothing. Right now, they can be found at ShopRite, Kinney Drugs, as well as Amazon, ULTA, and, with more retails stores added daily.

Your readers can always reach out to us through Facebook (BiotaUSA) and Twitter (@biotausa) if they have questions or want more information. They can also go to our website,

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