The International Beauty Show winds down on Tuesday after IBS New York 2014 spent the last three days immersing the Javits Convention Center with the latest hair and beauty trends. “Be inspired” is this year’s theme, and beauty inspiration abounded from every corner of the beauty extravaganza. On Monday the Long Island Hair Care Examiner was treated to phenomenal hair, nails and beauty breakthroughs and conducted an exclusive interview with Dana Lupton, Executive Vice President of Questex Media Group, LLC, one of the many responsible for the success of IBS New York.
New hair and beauty trends emerged as the International Beauty Show inspired New York City March 9-11. Like a kid in a candy shop this hair care professional and beauty writer traveled the aisles of IBS New York absorbing all of delights from IBSNY and IECSC, The Spa and Wellness Show.
Over 60,000 beauty professionals attended the hair, nails, spa, skincare and makeup trade show that inspired students, salon owners and stylists with the hottest hair and beauty trends of 2014. New beauty products were introduced with a focus on health, safety, and natural ingredients.
Each pass, including press, was complete with a scan code to connect consumers with the vendors, because as Dana Lupton stated, “customers want technology.” This year marks Lupton’s 15th, and according to the Executive Vice President, 2014 will be “another vibrant and successful show.”
Dana took time from her extremely busy schedule to discuss IBS New York, where the “goal is to make sure we put beauty and spa professionals in front of the customers.”
The liveliness of the International Beauty Show is undeniable, a fact which Lupton concurs, and she outlined the hair and beauty trends from IBS New York below.
IBS has a really great energy. It’s an institution to see new products and trends. And the beauty industry is very passionate about its business.
Long Island Hair Care Examiner: Nail art is huge and has taken off. Do you see that as one of the hottest beauty trends?
Dana Lupton: The explosion has been in the last four or five years. The nail category was a sliver of a sliver of a sliver, and now it’s a much bigger piece of the pie.
Long Island Hair Care Examiner: What are some of the other biggest hair and beauty trends you’ve seen this year at the show?
Dana Lupton: What we are seeing is dictated from Hollywood's red carpets and fashion runways.
Color: The season’s changing and it’s all about color: focusing on one color, whether it’s hair, the lip, the eye or the cheek, the style now is a good rich color, but not all over. The beauty trend is a pop of color amidst a natural look.
Hair Extensions and Head Adornments: Every year there is some type of battle of the brands. The hair extension war began a couple of years ago, which grow when the hairstyles get shorter, such as with Anne Hathaway and Kristin Chenoweth who brought back short pixie cuts. When people play with the short look, they still have the ability to go long as Beyoncé did. Additionally, the head adornments and accessories to glamorize short hair have gained in popularity; think Lupita Nyong’o.
The Messy Look: The unrefined or disheveled look takes a lot of work, and it takes a lot of tools to create that look. This year the tool industry has reaped the rewards thanks to this current hair trend.
Organic Beauty: We’ve also seen a rise in the search for beauty products that have a natural and an organic feel. Beauty brands have become increasingly more cognizant of marketing themselves as less chemically oriented.
Readers can enjoy some of the sights from IBS New York in the attached slideshow and look for additional beauty breakthrough pieces and interviews from the International Beauty Show and the International Esthetics, Cosmetics and Spa Conference scattered throughout this beauty writer’s Examiner.com titles.
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