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H&M to run cutting edge commercial featuring David Beckham during the Super Bowl

David Beckham on the set of H&M's new high-octane Super Bowl commercial to launch the Spring collection of David Beckham Bodywear. (PRNewsFoto/H&M)
David Beckham on the set of H&M's new high-octane Super Bowl commercial to launch the Spring collection of David Beckham Bodywear. (PRNewsFoto/H&M)

H&M recently announced their return to the Super Bowl this year with a brand new David Beckham Bodywear campaign that will not only feature a commercial that is like nothing ever seen before and a special first time appearance by David Beckham at the all new H&M store in NY's Times Square.

The new commercial will unveil a 30 second spot with David Beckham during the second quarter of the Super Bowl that will be completely interactive, meaning that viewers will be able to purchase the David Beckham Bodywear collection instantly during the Super Bowl once the commercial has ran. It's not for all viewers though. Those who will be able to partake in this first-ever never-before-seen technology have to have a Samsung Smart TV. This will be a first for H&M and it has never been done before. Called T-commerce (television commerce), it's being touted as the next big thing allowing television viewers to purchase items directly from their TVs using the internet instead of their cellphones or computers. Also H&M will also be launching a t-commerce boutique through ShopTV.

"We're thrilled to be back in action at the Super Bowl, showcasing our new campaign," says Daniel Kulle, President H&M North America. "We're bringing our A-game, the world's top style icon and the best quality bodywear to the largest stage in the world."

This collection will be the fifth season for the collaboration between H&M and David Beckham. This season's collection will feature nine styles that have since its debut in 2012, become a staple for men's wardrobes worldwide.

If you're a fan of H&M and David Beckham, head on over to H&M's Facebook page where H&M is currently running a contest to win a three night trip to New York City, two tickets to Super Bowl XLVIII and the opportunity to meet David Beckham.

For more information about H&M visit

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