H&M is going to debut their first runway show at Paris Fashion Week. MTV Style broke the news on Jan. 23. They will debut their fall 2013 collection with the likes of big name designers like Christian Dior and Chanel.
This decision makes sense for the Swedish retailer. They already collaborate with big designers like Marni and Margiela. H&M may be considered as "fast fashion" to some people, but they're more of a luxury retailer.
The retailer is known for selling luxury collections to the masses. Customers can get their hands on Versace for less than the retail price. The trendy store held a Versace runway show back in 2011.
The store also amazes with its high-end fashion shoots. Their photo shoots include the likes of Lana Del Rey and Imogeen Poots. Beyonce is also rumored to become the next face for the store.
The H&M collection will debut its fashion show on Feb. 27. The store will include 25 looks for their fall 2013 collection. Fashion fans are wondering if it will bring them into the world of haute couture.
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