On April 26th, H&M will launch their fifth Fashion Against AIDS (FAA) collection to raise funds and awareness about HIV/AIDS among their customers. In their press release, published on their website, the company states that, “safe sex is a message that each new generation needs to hear”.
The entire collection, which is over 50 pieces, will be available in 300 stores and online in the coming months. This time around, the collection is notably inspired by cultures and style from all around the globe. The bright colors and ethnic patterns definitely give an outfit that extra “pop” that you need. And, since tribal trends have been growing on the runways in the past few seasons, H&M designers hit this collection head on. Not only can shoppers browse through African printed crop tops and leggings but also iPhone cases and hammocks!
Still, to make the collection even more awesome, 25% of all sales will go directly to several international youth HIV/AIDS projects. In the past, H&M has raised over $45 million from previous FAA projects! This year the company will be supporting these amazing AIDS awareness charities: Designers Against AIDS (DAA), MTV’s Staying Alive Foundation, United Nations Population Fund, and YouthAIDS.
So, mark your calendars for the release of this inspiring and on-trend collection. It always feels good to give back and shop at the same time!
Check out the slideshow above to see some of my favorite pieces from collection and read more about how H&M is giving back here.
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