Every year tons of clothing items are thrown away and end up in our landfills. 95% percent of these items could be re-used or re-cycled. And in todays fast fashion trend oriented society the life of a garment is shorter than ever.
In an effort to reduce the enviornmental impact these garments have, fast fashion retailer H and M is launching a bold, first of its kind global clothing recycling program.
Set to debut in February 2013, the retailer will accept bags of donated clothing in exchange for discount vouchers for its stores. They will take any and all garments , regardless of brand and customers recieve a voucher for each bag of items they donate. The donated garments will then be processed and made into new textiles.
This groundbreaking initiative can help reduce the need for new textiles and reduce the amount of resources needed to produce the seemingly never ending supply of trendy merchandise we covet every year.
And what better motivation to clean out your closet of never worn merchandise than discounts on the new stuff you want? So make your new years resolution to declutter your closet turn into a budget friendly way to kick your look into spring, all while reducing your carbon footprint.