In a throw back to the “I Am Woman Hear Me Roar” era, superstar Gwyneth Paltrow’s new BOSS JOUR Pour Pour Femme fragrance diffuses the scent of success with its floral essence and deep notes of citrus. Feisty by day and flirty by night, the perfume follows you from office to soiree making you feel in charge, yet vulnerable.
My first whiff won me over as did the gorgeous, minimalistic slim white bottle with translucent top. If you’ve started your holiday shopping, this definitely should go on the list for BFFs. It costs $65 and $75 at HUGO BOSS stores and www.hugoboss.com.
According to a press release sent by the company, “Gwyneth Paltrow encapsulates femininity and sophistication in all the different roles she fulfills. Whether on-set for a film shooting, an early-morning school run in London, or spending an important day in the city running meetings for her successful business ventures, the superstar resonates with women around the world who manage the many elements of their day with elegance and poise. “
BOSS JOUR Pour Femme follows in the heels of the successful launch of BOSS NUIT Pour Femme. “I’m so proud to be a part of this new perfume launch from BOSS Parfums. I love that the brand is taking the opportunity to acknowledge the many layers and varying lives of women, and encapsulating it perfectly into a perfume like BOSS JOUR Pour Femme,” exclaimed Paltrow, the BOSS JOUR Pour Femme ambassador .
Check out the video to see why Paltrow was the perfect pick for BOSS.