Widely recognized for her trend setting personal style and natural elegance, Gwen Stefani created L.A.M.B., an acronym for Love Angel Music Baby, out of her love of design and fashion. L.A.M.B. is a luxurious collection of clothing, handbags, shoes and fragrance, based on Stefani's personal style and aesthetic.
"L.A.M.B. represents all things that I love. It's very much about my style and how I put things together. L.A.M.B. is a line that I want to wear every day," explains Gwen.
The brand is defined by Gwen's innate sense of style, which often features a playful juxtaposition between classic Hollywood movie star glamour and more modern and casual street influences. L.A.M.B. is always a mixture of vintage inspiration mashed up with modern and futuristic elements.
Gwen says, “My favorite thing is mixing old with new and feminine with masculine. I like the contrast and the clash and the resulting balance you get from mixing soft and hard elements. I go back to that inspiration over and over again.”
From the beginning, Stefani grew up always designing and making her own clothes. She was an avid thrift store shopper who always found inspiration from a wide range of sources when putting together her clothing and accessories. Throughout her twenty-year musical career, Stefani has designed all her stage costumes.
The central idea behind L.A.M.B. was simply that it would be Gwen creating her dream closet each season. L.A.M.B. would be everything that Gwen loves.
So, it was decided that all L.A.M.B. products had to be only the best quality with a meticulous attention to detail. At the same time, L.A.M.B. was to be sold at the most affordable price point possible given the luxurious materials and superior craftsmanship that is so important to Gwen.
The other underlying principle behind L.A.M.B.is that it first and foremost is about creativity and passion. For Gwen, L.A.M.B. is just as much an artistic and creative outlet as is song writing and performing. Music and fashion design are both about art and collaborative creation.
The future, L.A.M.B. has come a long way in eight years. What began as six months of designing apparel in Gwen's kitchen has grown into a full collaborative effort with extensive retail sales and partnerships.
Gwen says, "L.A.M.B. is something that can be lasting and something I can continue to do in the future with a family. It's like a seed that I planted and it's going to grow into something amazing. I'm not always going to be running around doing cartwheels on stage for the rest of my life. Designing is something that I've always loved and dreamed about and L.A.M.B. just keeps getting better every season."
Where to Shop, L.A.M.B. apparel and/or L.A.M.B. accessories can be found at exclusive department stores including Saks Fifth Avenue, Nordstrom, Holt Renfrew, Bloomingdale’s, Macy’s, Isetan, Shopbop.com, Intermix and Kitson and other select specialty stores nationwide and internationally. Retail prices range from $75 - $750.
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