Just how much? Well, apparently he told reporters on Wednesday that he would rather win the national men's curling championship than another Olympic gold medal which he already has on his resume from the 2006 Olympic Winter Games in Torino.
At 7-1, Gushue is in second place behind Ontario's Glenn Howard, who is still perfect at 7-0.
The reasoning is that if Gushue wins, he thinks there is a better chance that he will be able to keep his current team after a significant amount of turnover since his Olympic title.
Another interesting storyline is that Gushue lost 9-5 to Manitoba Thursday night. The Manitoba team has Mark Nichols as their lead. Nichols was Gushue's third at the 2006 Olympic Winter Games in Torino.
However, the rest of the round robin will be difficult for Gushue as he still has to play 2010 Olympic gold medallist Kevin Martin from Alberta, 2012 World Champion Glenn Howard from Ontario and 2006 Brier champion Jean-Michel Menard of Quebec.