Wall Street Journal reported today that Target has backed off its policy of allowing guns in their stores under pressure from moms; "Moms Demand Action for Gun Sense in America," that is. The group responded to a Texas gun-rights groups that were photographed carrying rifles into Target stores in Dallas.
“Moms everywhere were horrified to see images of people carrying loaded assault rifles down the same aisles where we shop for diapers and toys. Like Chipotle, Starbucks, Facebook, Jack in the Box, Sonic, and Chili’s, Target recognized that moms are a powerful customer base and political force – and you can respect the 2nd Amendment and the safety of customers at the same time," said Moms Demand Action for Gun Sense in America in a statement issue in response to the banning of guns in Target.
The National Rifle Association (NRA) was even outraged by the intimidating stunt by these extreme gun-rights advocates of getting themselves photographed with the weapons, said the Wall Street Journal. Well, they sort of apologized. Amid the controversy, the NRA "briefly" scolded the Texas gun-rights groups for carrying rifles into the Target stores, calling the practice "not neighborly." The NRA later recanted and apologized to the extremist Texas gun-rights group.
Next time you walk into a Target store, you could conceivably hear this announcement. "Attention Target shoppers, please leave your guns, weapons and ammunition outside of our Target stores." In a victory of "gun control advocates" over the "extremist gun-rights advocates," the Target retail chain store said that those guns are no longer welcome in their stores. In a nice way, of course.
Target announced that it would "respectfully" ask customers to not bring guns into its stores, "even in communities where it is permitted by law," responding to a month-long campaign from a gun-control group, "Moms Demand Action." The retailer was pushed into the national debate after Texas gun-rights groups posted photographs of their members carrying rifles through the aisles of stores near Dallas.
In a Target company statement, the store cited the difficulty of the decision to ban guns. The statement began that "Questions have circulated in recent weeks around Target’s policy on the 'open carry' of firearms in its stores." That was the reference to the "extremist Texas gun rights" group, photographed with the guns in Target stores.
Interim CEO of Target, John Mulligan, said "Our approach has always been to follow local laws, and of course, we will continue to do so. But starting today we will also respectfully request that guests not bring firearms to Target – even in communities where it is permitted by law."
Mulligan continued, "We’ve listened carefully to the nuances of this debate and respect the protected rights of everyone involved. In return, we are asking for help in fulfilling our goal to create an atmosphere that is safe and inviting for our guests and team members. This is a complicated issue, but it boils down to a simple belief: Bringing firearms to Target creates an environment that is at odds with the family-friendly shopping and work experience we strive to create."
"Moms Demand Action" is a gun-control organization funded by former New York Mayor Michael Bloomberg, and founded by, Shannon Watts, led an online and social-media campaign to boycott Target. Target was confronted with nearly 400,000 Americans who signed the "Moms Demand Action" petition. Chipotle, Starbucks, Jack in the Box, Sonic, Chili’s and others, made similar announcements. The "Moms Demand Action" effectively used the hasttag: #OffTarget.