Guest posts have become quite popular as an effective tool for an effective SEO campaign. It can establish your credibility just as it can also increase your authority. However, they are not without their dangers. If you aren't careful in the quality of the guest posts that you accept, you could inadvertently damage your brand and your website. Today we're going to talk about another of the more common guest post dangers: offensive or harmful content.
The Statements of This Guest Post Do Not Necessarily Reflect….
The heading is one of the standard phrasings that you might have seen on a number of guest blogs. It has also appeared on news broadcast programs, the radio, and other media outlets in varying forms. However, despite the fact that this phrase would seem to make it clear that the content isn't your responsibility, that won't change your readers' minds. Your readers associate the content on your blog with you. Even if you disagree, you still allowed that content to be posted. What counts as offensive depends on your audience.
Resolving one of these guest post dangers requires paying close attention to the content. You must go over the content closely and determine whether it's appropriate. Even though the guest post author's name is going to be on the post, ultimately it is your brand and your website that is going to be associated with it. Avoiding most guest post dangers just requires analyzing the content and making sure that it meets standards you want your website associated with and offensive or harmful content is no exception.
More Than Just Offensive
Just as risky as offensive content is content that is incorrect. This type of content can be quite harmful to your reputation. Even though you aren't the one who is posting the information, your readers are going to assume that in some way you sanction the post that you're allowing to have posted on your website. Lack of research and incorrect assertions can damage your brand faster than everything.
As a general rule, you will want to make sure that you fact check guest posts. Most blog owners don't do this because that takes time, and, quite frankly, one of the main reasons that most blog owners allow guest posts is to save time. However, when you're risking your reputation, you need to make sure you take steps to protect it. You can make this simpler by asking that they please provide links to supporting evidence for their statements. This is as simple as compiling a basic list of references in a separate word document, and it can make fact checking fairly convenient.