Launching mid-September, the first-ever collaboration between Susan G. Komen and GUESS Eyewear will unveil a limited edition collection of women’s sunglasses in honor of Breast Cancer Awareness. During this promotion, $5.00 will be donated by Viva International Group to Susan G. Komen in connection with the sale of each specially marked GUESS sunglasses to support innovative breast cancer research and global programs.
The promotion ending on July 31, 2014, the initiative will consist of the sale of specially marked GUESS sunglasses or optical frame, with a collective guaranteed minimum donation of $25,000 to support innovative breast cancer research and global programs. Each pair will also come with a custom collaboration case, box, lens cloth, and pamphlet detailing the partnership.
Designs created for the limited edition selection of sunglasses includes a playful mix of classic glamour and luxurious femininity. Such fashion forward frames include, oversized cat eye and modified square shaped acetate frames, the GU 7276 and GU 7277, which are available in black over pink in honor of the signature breast cancer awareness color. Details include pink rhinestones in a metal triangle plaque, a capped GUESS logo, and the breast cancer awareness ribbon on the outside temple tips. From the women’s optical collection benefiting Susan G. Komen, each frame features handmade acetate temples in black over pink in honor of the signature breast cancer awareness color in the GU 2395 and GU 2396 model. Both styles feature the collection’s signature pink rhinestones on the temples and the breast cancer awareness ribbon on the temple tips.