Marvel just cannot lose—the studio’s latest film “Guardians of the Galaxy” opened to an astronomical $37.8 million on Friday. The space adventure that follows a band of misfits as they must save the universe is well on its way to hit $92 million—although people expected the film to provide good business, no one expected these numbers especially with a slumping box office.
Original tracking for the film had it landing between $65-70 million for the weekend—box office analysts can now throw those numbers away. By weekend’s end “Guardians of the Galaxy” will shatter August’s domestic opening weekend set by 2007’s “The Bourne Ultimatum,” which opened to $69.2 million.
The huge opening gives “Guardians” a great shot to rocket past Marvel’s other release earlier this year “Captain America: The Winter Soldier”—that film opened to $95 million. That wouldn’t be the first time as “Guardians” beat out “Captain America: The Winter Soldier’s” Thursday night opening with $11.2 million.
This marks another win for Marvel Studios and Walt Disney Pictures—they have created a brand and machine that keeps moviegoers flocking to the theaters in droves. The high-risk $170 million film displays how strong Marvel’s stranglehold on the box office is.
From the outside looking in the film looks like a huge bet by Marvel—but clearly they knew what they were doing as they recently announced “Guardians of the Galaxy 2” for July 28, 2017.
“Guardians of the Galaxy” stars Chris Pratt, Zoe Saldana, Dave Bautista, Bradley Cooper, Vin Diesel and Lee Pace. It is in theaters now.
Source: The Hollywood Reporter
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