"Guardians of the Galaxy" rocketed back to the top spot at the box office with $17.6 million as it is proving to be a force to be reckoned with and simply enjoy.
It vaulted past newcomer "If I Stay," the teen tearjerker, as it continues its pleasant summer romp. "If I Stay" settled for third place with $16.3 million.
"Guardians" reclaimed the top spot after spending the last two weeks in second. It spent its first two weeks in release in the top spot. The Disney/Marvel universe is celebrating again and its marketing team can also take a bow. "If I Stay" opened on top Friday but lost its way while "Guardians" took off again.
Not only did "Guardians" jump the new releases but so did "Teenage Mutant Ninja Turtles." "Turtles" nabbed $16.8 million. As for "If I Stay," just going after the intended demographic doesn't always assure a top film. Of course, this film, which is a carbon copy of sorts of "Fault in Our Stars," did not have what that film had - Shailene Woodley. That film also had another star of "Divergent" as well in Ansel Elgort. For "If I Stay," Chloe Moretz is certainly a charmer and has a fan base, but not that of Woodley.
"Guardians of the Galaxy" has repeat viewers and a popular soundtrack and it has launched a new franchise from which is not like other superheroes. These are misfits of sorts, which are likable and vulnerable, yet come together for the greater good.
The Dog Days of August truly hit the box office and with "Guardians" and "Turtles," the sweat was not as irritating.
However, they came along and saved the summer from being a disaster, and they are saving August, too. "Guardians of the Galaxy" is now the top-grossing film of the summer, surpassing "Transformers: Age of Extinction." It sits in third for the year at this point, behind "Captain America: The Winter Soldier" and "The LEGO Movie."
The other new releases disappointed. "If I Stay" is not tanking per se, it just didn't win, but that doesn't mean it was a disappointment, overall. One reason being that its budget was only $11 million, so all is well on that front. The Wrap noted that the audience was audience 77 percent women. Of that figure, 61 percent were under the age of 25.
But, "Sin City: A Dame to Kill For" is dead, dead, dead. It's $6.3 million take is going to send ripples through Hollywood about what went wrong, but they know. The all-star cast and its celebrated director, Robert Rodriguez, couldn't save this one. It was troubled from the outset and it showed in the end.
"When the Game Stands Tall" once again proved that a sports drama doesn't equal the enthusiasm for the game (football) itself transferring to the big screen.