Publisher Take-Two Interactive said the sales figures decimate the launch-day total for any "GTA" game and any Take-Two title in the publisher's storied history. Releasing on the Xbox 360 and Playstation 3 worldwide, the open-world action game surpassed even the single-day record set last year by "Call of Duty Black Ops 2," at $500 million.
The Activision shooter still holds the record as the entertainment release to reach the $1 billion mark the quickest. It took "Black Ops 2" 15 days from its Nov. 13 launch to hit that storied mark, surpassing its predecessor, "Call of Duty Modern Warfare 2" by two days.
"All of us at Take-Two are thrilled with the initial response to 'Grand Theft Auto 5.' Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry's new standard for creativity, innovation and excellence," said Strauss Zelnick, chairman and CEO of Take-Two, in a press release today.
The "Grand Theft Auto" series has always been a massive seller. The last entry in the franchise, "Grand Theft Auto IV" has sold more than 25 million copies to date.