Grand Theft Auto V (GTA V) is the most popular action/adventure video game release at the moment and sales topped $1 billion in just three days since its release. GTA V set a new record as the fastest selling entertainment product in history, according to the game’s creator, Take Two Interactive Inc.
As Reuters reported Friday (Sept. 20), Take Two’s Rockstar Studios took five years to develop the highly anticipated GTA V release. Industry analysts estimate the amount of money spent on the production of GTA V is between $200 million to $250 million. In comparison, shooter-type video game, Call Of Duty: Black Ops II earned $500 million in first day sales. It then hit its $1 billion mark in worldwide sales in 15 days.
“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry's new standard for creativity, innovation and excellence," Chairman and CEO of Take-Two, Strauss Zelnick said in a press release.
Take Two surpassed expectations by quadrupling their investment with GTA V, the fifth installment of the controversial interactive video game. It’s been sixteen years since the Grand Theft Auto franchise began, GTA V is the follow-up to GTA IV released in 2008.
Since the first 1997 release, Grand Theft Auto has seen its share of critics, often slammed for its depictions of violent content, nudity, sexism and foul language. What the title suggests is just a portion of what can occur during gameplay. Aside from car theft, running over pedestrians, beating up innocent bystanders, and running from the police are incorporated into gameplay.
GTA V is currently available for the XBox 360 and Playstation 3 gaming consoles. It’s unclear exactly when GTA V will arrive for the XBox One and Playstation 4, both set to to be released in November.