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‘GTA Online’ microtransactions and DLC model explained by 'GTA 5' distributor

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Take-Two CEO Strauss Zelnick has explained and defended the use of microtransactions in GTA Online, and that the company’s use isn’t meant to extract value from GTA 5 or GTA Online. According to a report by VG247 from Feb. 5, Zelnick addressed how GTA Online utilizes microtransactions and how they are used to delight customers with new content and to keep players coming back for more.

During a recent Take-Two investor call, Zelnick spoke about the presence and use of microtransactions in GTA Online by stating that their purpose is to delight customers and to create a great experience for the players that choose to purchase the DLC and other available content. Find Zelnick’s full comment below:

Our primary goal is to delight consumers and create a great experience. As you know, GTA Online is a free to play experience and there [are] opportunities for recurrent consumer spending within the game, and no obligation of course.

He continued to add that microtransactions don’t exist in GTA Online to extract value, but to delight the customers that choose to use it. You can find Zelnick’s explanation below:

And the reason that we offer an opportunity to spend money in the game is that’s coordinated with a great experience. We are not making decisions in order to extract value, we are making decisions to delight consumers. And that includes creating value.

Despite the praise, Zelnick does acknowledge that there were some problems with the currency in GTA Online. These problems have since been addressed. Regardless, Take-Two and Zelnick are confident that as long as people continue to play and love GTA Online it will be a great success for the company. You can read Zelnick’s statement below:

My own view is, I feel very, very optimistic about GTA Online and I think there is plenty more opportunity and we have made no bones about the fact that we have expectations for GTA Online in the fourth quarter, for example.

GTA Online launched in Oct. 2013 for PS3 and Xbox 360. Grand Theft Auto 5 has sold more than 32.5 million copies since the title launched in Sept. 2013.


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