Publisher Take-Two Interactive announced Friday that Grand Theft Auto V for the PS3 and Xbox 360 has already passed the $1 billion sales mark after just three days on the market.
"We believe this marks the fastest that any entertainment property, including video games and feature films, has reached this significant milestone," the company said in a press release.
Those feature films include the likes of Marvel's The Avengers which took 19 days to reach $1 billion in ticket sales as well as James Cameron's Avatar and Warner Bros.' Harry Potter and the Deathly Hallows Part 2. On the games side of the ledger, Call of Duty: Black Ops 2 needed 15 days.
GTA V didn't have far to go to reach $1 billion in sales after the first 24 hours as the open world game about making money immediately earned more than $800 million when it was released Tuesday.
"Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," said Strauss Zelnick, Chairman and CEO of Take-Two. "We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V."
The reportedly $266 million game has garnered overwhelmingly positive reviews with the vast majority of the scores in the 9 out 10 to 10 out 10 range. It hasn't been without controversy though as some reviewers knocked the game for its misogyny and violence while also praising it for the near console-breaking open world experience that it is.
Amazingly, the game has sold this well despite the fact that its multiplayer component - Grand Theft Auto Online - will not launch until Oct. 1.
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