There's a new celebri-cat on the rise. Grumpy Cat has signed her paw on the dotted line of a “Spokescat” endorsement deal with Friskies cat food brand. The two began working together in March 2013 when Grumpy Cat starred in the celebrity edition of the Friskies “Will Kitty Play With It?” online video game show series and national promotional media.
To kick off their extended partnership, Grumpy Cat will make an appearance at “The Friskies”, the major Award Show for the best Internet cat videos, where Friskies will honor the frowny-faced cat with the coveted Lifetime Achievement Award.
Cat lover and renowned comedian Michael Ian Black will host the live show that will award $25,000 in total cash prizes and gold-plated Catuette trophies to four category winners and one Fan Favorite. Along with Grumpy Cat, special guest Angela Kinsey, best known as the hilarious “cat lady” on NBC’s hit show “The Office,” will be in attendance, plus the panel of feline aficionado judges, including Will Braden, the creator of “Henri Le Chat Noir.”