Grumpy Cat, the internet sensation with the eternal scowl on her face, just landed an endorsement deal with St. Louis-based pet food giant Nestlé Purina PetCare Tuesday. Grumpy Cat will be the new sourpussed face of Friskies brand cat food and treats, according to the St. Louis Post-Dispatch on Sept. 17. The mixed-breed kitty also has a new merchandise line, and a movie deal under her collar.
Grumpy Cat, real name Tardar Sauce, has become an internet sensation since her Phoenix owner posted her frowning photo on website Reddit last year. Tabatha Bundesen's brother then posted a YouTube video of the kitty.
That video went viral, attracting 1 million views in its first 24 hours. It has since exploded to nearly 13 million views. Grumpy Cat’s Facebook page has now counts 1.3 million likes, and she has 111,000 followers on Twitter.
Friskies Brand Manager Shawn Brain explained how dog owners have dog parks, and the Internet allows cat owners to have similar social interaction. "It’s where our consumers are", she said.
Maybe that explains the growing number and popularity of cat-based videos, posts and online searches. Advertising firms are now jumping on the bandwagon and gearing their marketing to the trend.
Grumpy Cat's merchandise line includes T-shirts, stuffed animals and key chains. The book, "Grumpy Cat: A Grumpy Book", landed on the New York Times best-seller’s list this year.
A bottled iced coffee drink named Grumppuccino will be available at retail outlets next month. The new "spokescat" also has a movie deal in the works, but first she'll receive the Friskies’ lifetime achievement award.
On Oct. 15 Friskies will hold its second annual Friskies Awards Show which will be streamed on their website. It's considered the Oscars for cat videos.
Grumpy Cat is only a year and a half old, so it seems she has a long and lucrative career ahead of her. Judging by the expression on her face she couldn't care less.
Hopefully fame hasn't already gone to her head.