Grey Poupon Mustard is bringing back the iconic “Pardon Me” campaign thirty two years after the TV spot originally aired. The commercial, back then, was a huge success, generating alot of hype, even in the days of Pre-Twitter and Pre-YouTube. It was talked about at the water coolers at work and the "pass the Grey Poupon" was a catchphrase amongst many circles of Americana in the days before social media. The original 1981 spot. highlighted the refined mustard’s quality and good taste and the new TV spot picks up right where the original left off, showing what happened after the Grey Poupon was shared with the other distinguished gentleman.
The 30-second TV spot entitled “The Chase,” features a humorous taste of James Bond type of adventure, featuring car chases, flying champagne corks and caviar car slicks, which ensues after the Grey Poupon jar is shared. The spot is a teaser for the extended version which will be available online at GreyPoupon.com following the new ad’s premiere during Hollywood’s biggest awards night, The Oscars, airing this Sunday February 24th at 4:00 p.m. (PST)/7:00 p.m. (EST). Designed to look like it’s been 32 years in the making, the spot uses what is made to look like lost footage from the original “Pardon Me” shoot. The original spot didn’t end with the two gentlemen simply driving away. Talk about suspense!
The mustard industry today is saturated with many types, varieties, and sources. Grey Poupon is looking to stand above the multitude and be recognized as the one. “The first ‘Pardon Me’ TV spot elevated the brand well beyond a common condiment and established Grey Poupon as synonymous with premium quality,” said Nadine Rich, Brand Manager, Grey Poupon, Kraft Foods Group, Inc. “There’s never been a better time to define, recognize and celebrate good taste with a new generation of consumers who may have been unaware of the irresistible taste and premium ingredients of Grey Poupon.”
The extended version of the video will be available on GreyPoupon.com and will feature clickable “Haute Spots” where viewers can click hidden spots within the video to reveal and win props featured in the TV spot, including items such as fine caviar, champagne flutes and tokens made from the luxury cars. Exclusive “Society of Good Taste” Facebook members will be able to have an exclusive screening to the new spot prior to its premiere. One of the world's most discerning Facebook pages, the “Society of Good Taste” made Grey Poupon the first brand to remove fans and deny access to potential fans based on the “good taste” they display in their profile. Charlie the Tuna would be proud!
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