Hohner, Inc.’s exhibition booth at last week’s Toy Fair was far bigger than usual, but it didn’t fly the usual Hohner banner.
Tim Henry, product manager for Hohner Kids and Green Tones, held up the “exhibition special” Endangered Animal Shaker set, a three-piece box containing Long-Eared Owl, Amur Leopard and Leatherback Turtle shakers constructed of eco-friendly rubberwood.
“These are extremely endangered animals,” said Henry, “and the shakers are packaged with information about them and the environment.”
Henry held up Green Tones new Wood Handle Ratchet and Wood Kokoriko Clatter, the latter an ancient Japanese percussion instrument. Hearing it demonstrated, a store buyer marveled, “It’s absolutely phenomenal!”
“There’s a plastic version,” said Henry of the Hohner Kids Clatterpillar, “but that’s more like a slinky.”
Henry said that a Green Tones point-of-purchase campaign has been a big success, and showed a wooden floor display, free to dealers with purchase of a $780.50 Green Tones POP assortment, that complements the eco-friendly nature of Green Tones product: all made from sustainable materials including, besides the chemical-free rubberwood, non-toxic glue and soy ink, and packaged in bleach-free recycled paper meeting eco-efficiency and reforestation standards.
Green Tones instruments are geared toward toddlers six months and up. As for Hohner instruments, Henry cited the Airboard, which is geared toward the young adult/college market and is more or less a redesigned melodica.
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