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Green Monday 2013: Walmart deals, online discounts a push for e-commerce sales

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Green Monday 2013 has arrived, and with a variety of Walmart deals and online discounts from the retail giant, experts say that Walmart is further pushing to increase their e-commerce sales this winter season with this latest special day of shopping (and it's working, big time). Not very long at all after the infamous Cyber Monday, Green Monday offers shoppers and customers yet another day to save big on a variety of products through Walmart through limited time deals, Tech Fortune News confirms this Monday, Dec. 9, 2013.

This Green Monday, as it is called, is the latest push that Walmart is making to bolster their overall sales and introduce potential buyers to all that their e-commerce has to offer. The retail giant has already hinted that it’s seen record-breaking traffic and sales (both online and in store) this season, but this Monday special is apparently meant to further increase their electronic sales.

According to Walmart executives earlier this 2013, one of the retailer’s main goals this year was to make the physical and online customer shopping experience “simpler and more complementary” toward one another. Simply put, this means that Walmart would hope to offer more deals and discounts to customers on equal footing, particularly if one nearby store was out of an item, then customers could find that same special just by going to their online website.

And Joel Anderson, the current President and CEO of Walmart.com, has recently revealed that with Green Monday 2013 in tow, the company’s aims to create a balance of online-offline sales in both commerce and e-commerce are seeing big gains for the retailer.

"Mobile visits made over 50% of the visits to Walmart.com," he reveals of the e-commerce push.

The CEO added that there are less negative or surprising experiences for customers in store regarding prices as well, because many shoppers can determine what something will cost — including any possible deals or limited time discounts — just by checking online before possibly buying it at a nearby location.

Of course, online sales still pale in comparison to Walmart’s overall in-person commerce, but with Green Monday as just one more initiative, it appears that the retail giant is only expanding their sales empire with reasonable prices, readily available discounts, and convenient ways for shoppers to buy products both online and in person.

Walmart failed to give any specifics regarding to how much was made this holiday season so far, but the time frame between Cyber Monday and Green Monday 2013 is confirmed to have been part of "the highest five-day stretch in online sales for the retailer to date."

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